New 50% Off Egg

Art Mode

The Frame transforms into a beautiful work of art when you’re not watching TV. Activate the built-in motion sensor so whenever you walk into the room, your TV displays one of your favorite

Art Store

Buy individual pieces or subscribe to a library with over 1,400+ established and emerging artists’ work* Fees apply to subscription service.

100% Color Volume withQuantum Dot

A billion stay-true shades of breathtaking color. QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television

Customizable Frame

Elevate your space to make The Frame your own by enhancing it with different frame styles and color options. Customizable bezels sold separately

Quantum Processor 4K with Machine Learning AI

Elevate your picture to 4K with machine based AI

4K AI Upscaling

See every detail come to life with 4K resolution picture. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.

Color Mapping

Innovative 16-bit color mapping technology brings dazzling color accuracy, detail and contrast — even in bright scenes or settings.

Slim Fit Wall Mount

Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle or flip it vertically to portrait mode

Height Adjustable Stand

Set The Frame stand to your preferred height— raise it up to make room for a soundbar, or lower it to keep the TV close to your TV stand.

Studio Stand

Reimagine how you use your space with an easel stand that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, no matter where you place it.

Motion Sensor

The Frame welcomes you with beautiful art when entering the room, and turns off to save energy when you're away.

Adaptive Sound

Hear everything at its best with optimized sound based on real-time audio scenic intelligence. Adaptive Sound automatically adjusts audio to enhance everything from dialogue, music and sports.

Dual LED

Watch every scene pop with enhanced contrast and improved viewing angles through cool and warm LEDs that deliver well-balanced picture.

¹Motion Sensor and Brightness Sensor operate only in Art Mode. Performance may vary depending on the lighting condition

²Art pieces in the Art Store are subject to change without prior notice. Art Store subscription required to access full selection. Fees apply to subscription service.

³QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.

⁴A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly. Portrait mode hanging is compatible only with 43” Frame with included Slim Fit Wall Mount.

⁵Not compatible with all soundbar sizes. Please check soundbar size specifications. Soundbar sold separately.

⁶Motion sensor can be activated in Art Mode settings menu.* Motion sensor sensitivity may vary depending on lighting condition.